Food Banks of Saskatchewan Crisis Response Fund
About
Food Banks of Saskatchewan is the provincial association of food banks working together to build, support, and strengthen relationships with the community to better serve and advocate on behalf of hungry and food insecure people across Saskatchewan.
Objective
To raise funds to provide food for an estimated six-month need for the 32 provincial Food Banks during the COVID-19 pandemic.
Result
The fundraising strategy was built through daily collaboration, aligning with fundraising best practices and leveraging DCG’s expertise and connections. DCG commends the leadership and frontline staff at the food banks across Saskatchewan who helped execute fundraising recommendations while delivering food and programs and pivoting to ensure no one went hungry.
$ GOAL: $6M
$ RAISED: $6.7M
Key Elements/ Highlights:
Exceeded fundraising target (112% of goal) in just three months
10,000 + unique donations to campaign
225 major gift ($5K+) asks made
Three matching campaigns in three different months
Doubled FBSK Facebook and Twitter audiences; created new Instagram and YouTube accounts