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Saskatoon Hilltops Football Club


The Saskatoon Hilltop Football Club is an unprecedented 20-time Canadian Bowl Championship winning football team. Recognizing the importance of community support in maintaining their position as one of the top organizations in the Canadian Junior Football League, the Club hired DCG Philanthropic Services to assess and elevate their sponsorship program in 2014.

DCG assisted the Club in building a coordinated, strategic sponsorship plan along with practical tools to help actuate the plan. Our associates worked with Hilltop Directors to define policies and develop procedural guidelines for sponsorship solicitation, activation and retention based on their needs and best practices in the field.

100% volunteer managed, ensuring commitments to all individual and corporate sponsors are fulfilled can be a challenge for the Hilltops. Where practical or beneficial to the Hilltops organization, DCG Associates facilitated meetings with potential sponsors, communicated with sponsors and established sponsorship agreements. In addition, DCG developed a social media plan to complement sponsorship activation primarily focussed around home games, as well as provided recommendations around sponsorship activation.

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